KRAWCZUK INDUSTRIES                                                WHAT A WEEK!                                              Mon Aug 13, 2018  #29_


This Post-It was on the sidewalk. I don’t know about you, but it inspires all sorts of ideas in me!

Your thoughts: A Month of Halloween?

Or, a proposal to push back Santa’s creep.

A terrible idea I’m looking for your feedback on:

You’ll see it: the crazy glint in the eyes of Santa that is emblazoned on cardboard everywhere. The raw chant of the marketer behind it saying: BUY. BUY. BUY. BUY. And Santa advances relentlessly. While most holidays have a build up of a week or so, Santa's festivities (which have little to no connection to Christmas anymore) push forward earlier and earlier into the year.

Thanksgiving is no longer safe. It has been overrun by his "jolly" forces. Not even a speedbump.

The new beachhead: Halloween. But, we can no longer be passive. We need to push Santa back. The only option then is to move Halloween closer to Christmas. But, Halloween has to be October 31. How can we do that?

The only logical choice: 30 DAYS OF HALLOWEEN


Week 1 - Oct 28: Halloween! You know how to do it! Woo hoo!!!

Week 2 - Nov 4: Halloween again! But this time, trade your costume with someone and go to parties dressed as them! (DON’T FORGET TO VOTE!)

Week 3 - Nov 11: Give the Candy Back! You kept track of who gave out candy. Now, it is time to return the candy with interest! Take an uneaten candy (which you probably don't like), go to the store and buy reduced priced candy, and get some cold cheap beer. Now, go out into the street, give candy and beer back to the people who gave you stuff in the first place, and maybe even give stuff out to others in the street. Think of it as a reverse mischief night.

Week 4 - Nov 18: (I don’t have a great idea for this week. What do you think?!?!)

BONUS #1 - do something Halloween-esque for Thanksgiving: Bake a pumpkin pie. Hand out candy. Churn butter by hand.

BONUS #2 - Black Friday - bring out your inner Victorian, and picnic in a cemetery in suits and with parasols - a bit more on that:

BONUS #3: Find a local SantaCon. Get people to go in Halloween costumes. Compliment people dressed as Santa on their Halloween costumes, hand out candy, and tell them about 30 DAYS OF HALLOWEEN.

So, what do you think? Should I drop it? Should I push it? How should I do it? You in to it? Want to help me run with this? Drop me a line and let me know!

Squeezable Sauerkraut. It comes in several flavors.

I have such mixed feelings.

From Woke Giant - more about this on the other side.

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Aug 18 - Wandering Cricket Night Market - Boston Area LHNM - the longest running LHNM - for details:

Sept 28 - I had a great time at the last Rental Car Rally -  next one is going from Oakland to Tahoe! Wanna go?

October 6 - New York City -

Lost Horizon Night Market - details:

Brooklyn Navy Yard Art/Maker Studio

Rent: $775 month / 1500 Sqft / Freight Elevator / High Ceilings / Security

From reader LE: I've opened a large sculpture/fabrication studio looking for some people to join me.

It’s a BIG bright space equipped with a small metal shop, a spray room and some light woodworking tools


San Quentin Prison Gift Shop

4.5 Stars on Yelp - I was hanging out with Rusty Blazenhoff - the Prima Donna of enewsletters - and, as we were driving by the San Quentin Prison, she asked if I’d ever been to the gift shop there. My jaw dropped: so many questions! She said to reminder her on the way back, and we’d stop there. I think I reminded her every 20 minutes about it once we were headed that direction.

While there, I learned that all the items are made by inmates, who set the price and get 89% of all of the profits. The gift shop is only open for 2 hours a day, and not on weekends, so we could only look through the window.

Woke Giant, retro political art for third century America

A find from Rusty at Boing Boing: “Over at you'll find some seriously cool, retro-styled "political art for third century America."”

I really like the visual styles of these posters, and of course, I like the messages.

But, one of the things that struck me is how well a strong visual with classical underlyings and a direct message really helped galvanize my feelings, made me feel like I was part of a larger group, united behind a similar cause, especially during a time when things feel disheartening. Basic stuff about marketing and propaganda, but a great reminder about the power of this sort of communication.


3041 Mission St, #116

San Francisco, CA 94110


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